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Wednesday, January 04, 2006

"Go-Go White Sox"

Following Charles Comiskey's death in 1931, the team continued to be operated by his family – first by his son Louis, then by Louis' widow Grace, and finally by their daughter Dorothy. Not until 1959 did the team pass out of the family (thanks in part to feud between Dorothy and her brother Chuck) to a new ownership group, led by Bill Veeck, who had previously run both the Cleveland Indians and the St. Louis Browns; it has recently been claimed that Veeck also tried to buy the Philadelphia Phillies during World War II, with the stated intention of stocking the team with players from the Negro Leagues, but was rejected.

Veeck's arrival in 1959 brought an organizational approach which emphasized the entertainment aspect of the sport without sacrificing quality on the field, and Comiskey Park became home to a series of fan-friendly promotional stunts which helped draw record crowds, the most obvious being the exploding fireworks Veeck installed in the scoreboard to celebrate home runs and victories. Unlike Charles Comiskey, Veeck was also considered a player-friendly owner, and players enjoyed playing for him.

During the 1950s, the team had begun to restore its respectability utilizing an offensive philosophy emphasizing speed and a spectacular style of defense. Perennial All-Star Minnie Miñoso, a former Negro Leaguer who became the Sox' first black player in 1951, personified both aspects, leading the league in stolen bases while hitting over .300 and providing terrific play in left field. The additions of rookie shortstop Luis Aparicio in 1956 and manager Al Lopez in 1957 continued the strengthening of the team, joining longtime team standouts such as Nellie Fox at second base, pitcher Billy Pierce and catcher Sherm Lollar.

In 1959, the team won its first pennant in 40 years, thanks to the efforts of several eventual Hall of Famers – Lopez, Aparicio, Fox (the league MVP), and pitcher Early Wynn, who won the Cy Young Award at a time when only one award was presented for both leagues. The White Sox would also acquire slugger Ted Kluszewski, a local area native, from the Cincinnati Reds for the final pennant push. Kluszewski gave the team a much-needed slugger for the stretch run, and he hit nearly .300 for the White Sox in the final month. Lopez had also managed the Cleveland Indians to the World Series in 1954, making him the only manager to interrupt the New York Yankees pennant run between 1949 and 1964.

After the pennant-clinching victory, Chicago Mayor Richard J. Daley, a life-long White Sox fan, ordered his fire chief to set off the city's air raid sirens. Many Chicagoans became fearful and confused, since 1959 was the height of the Cold War; however, they relaxed somewhat upon realizing it was part of the White Sox' celebration. The Sox won Game 1 of the World Series 11-0 on the strength of Kluszewski's two home runs, their last postseason home win until 2005. The Los Angeles Dodgers, however, won four of the next five games and captured their first World Series championship since moving to the west coast. 92,706 fans witnessed Game 5 of the World Series at the Los Angeles Memorial Coliseum, the most ever to attend a World Series game. The White Sox won that game 1-0 over the Dodgers' 23-year-old pitcher Sandy Koufax, but the Dodgers clinched the series by beating the Sox 9-3 two days later at Comiskey Park.

Although the White Sox had winning records every season from 1951 through 1967, the Yankees dynasty of the era often left the Sox frustrated in second place; they were league runner-up 5 times between 1957 and 1965. Health problems forced Veeck to sell the team to brothers Arthur and John Allyn in 1961, and while the team continued to play well, many of the ballpark thrills seemed to be missing.

The 1964 season was especially frustrating, as the team won 98 games, four more than 1959, including their last nine in a row – yet finished one game behind the pennant-winning Yankees, who had a late-season eleven-game win streak that opened up just enough room to stave off the Sox's final charge. The White Sox were also involved in one of the closest pennant races in history in 1967. After leading the American League for most of the season, on the final weekend, the White Sox, Boston Red Sox, Minnesota Twins and Detroit Tigers all had a shot at the pennant. However, the Red Sox would assert themselves in the final weekend, beating the Twins to take the pennant by a single game. The White Sox would finish in 4th at 89-73, three games behind.

The Sox had a brief resurgence in 1972, with slugger Dick Allen winning the MVP award; but injuries, especially to popular third baseman Bill Melton, took their toll and the team finished 5 1/2 games behind Oakland, the eventual world champion.

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